ABOUT US

The Founder, The Evolution, The Philosophy

Superstudios is the culmination of a journey that began long before the brand had a name.
Before the collections, before the sales, before the community there was simply a young designer trying to understand how to build something meaningful with limited resources and unlimited ambition.

My name is Paras, and Superstudios is the natural evolution of everything I’ve learned over the past few years of building my first brand, SuperVintage.

From 2013 to 2017, during my years at Pearl Academy, I specialised in menswear.
It wasn’t accidental, it was instinctive.
I understood men’s clothing, movement, structure, and silhouettes on a deeper level.
In my final year, I was awarded Best Conceptualised Menswear Designer in my cohort, an early confirmation that menswear was where my creative strength truly lived.

The dream of building my own brand didn’t come later.
It began in 2019, when I launched my first label, Naka Clothing. (NakaClothing.in on instagram)
That year, I had the opportunity to showcase Naka on the FDCI runway, one of India’s most prestigious fashion platforms.
Standing backstage, watching my garments walk the ramp, I realised this wasn’t just ambition,
this was my life’s direction.

From that moment, the journey unfolded in the most unexpected ways. My early years were defined by experimentation.

Supervintage was started as a thrift clothing brand back in 2020, straight out of my closet, just to make some extra money during covid because I was broke. Based in Rajpura, Punjab, a city with almost no fashion ecosystem
Supervintage shifted from thrift to vintage reworks, then to vintage wholesale, from wholesale to streetwear brand (Superstreet.in) then eventually to a fully scaled women’s clothing line. Women loved what we were creating. But with rapid growth came an equally rapid realization ,some categories require massive operational ecosystems to scale sustainably.

Managing the rising demand from a tier-3 setup meant constant challenges with replenishment, production volume, return cycles, and inventory complexity. The market was ready to scale faster than the systems behind it.

The shift into womenswear was never a departure from my identity as a menswear designer, it was a strategic business move. We saw a clear gap in the market and a rising demand for Y2K fashion among Gen-Z women, especially in larger cities. Entering that space wasn’t about abandoning my strengths; it was about responding to an opportunity that made sense at the time. But that chapter also came with its own lessons.  In many ways, it was the phase that taught us the real backend of fashion. And once those lessons were learned, life redirected me,almost intentionally, back to what I was always meant to build: a focused, intentional menswear brand rooted in simplicity, utility, and timeless design.

And through every version of SuperVintage, one truth never changed:

My deepest creative language was always menswear.
It’s where I felt at home.
It’s what I understood best.

And eventually, clarity demanded a pivot.

Supervintage taught me how to build with nothing
how to create from a tier-3 town with limited resources and unlimited grit.
It taught me operations, sourcing, production, storytelling, community-building, and resilience.
Those years were not detours, they were the training ground.

But as the brand evolved and the market shifted, I began to realise something fundamental:

I am my own customer.

The clothes I choose every day are simple, structured, timeless, and functional.
I don’t chase trends.
I don’t wear loud prints.
I don’t want options, I want purpose.
I want silhouettes, fabric quality, utility, comfort, and durability.

And that clarity became the foundation for something new.

Superstudios.

A brand built for the modern man who values minimalism, function, and a clean, elevated wardrobe.
A brand that blends technical fabrics with purposeful design.
A brand rooted in the belief that everyday clothing should feel Super -
not loud, not hyped, not overdone, just exceptionally well-made.

Superstudios is not a rejection of the past.
It is the evolution of it.
SuperVintage was experimentation.
Superstudios is intention.

The name still carries the same soul.
“Super” represents the resilience that helped me build from a small space in Rajpura, the belief, the madness, the stubbornness to keep going even when nothing made sense on paper.
It represents a pursuit toward excellence, not excess.
Toward clarity, not clutter.

Superstudios exists for men who want more from less 
who value quality, structure, and simplicity over noise.
Who understand that timelessness is a form of luxury.

This is Superstudios.
A studio for essentials.
A home for clarity.
A brand created from a decade of learning, rebuilding, refining, and returning to the designer I’ve always been.

A menswear designer.
A storyteller.
A founder who finally built the brand he always wanted to wear.

Your everyday should feel Super.